D&AD BACARDI PITCH
A pitch for the D&AD Bacardi brief. This pitch proposes a way for Bacardi to create year long engagement with customers through their music activations such as festivals and youtube videos. 'Soundclash' is a video series concept involving both established and up & coming artists to go head to head using Caribbean music influences/samples to create an original track. This concept incorporates their love for music with their rich brand heritage.
ALEXA CHUNG x & OTHER STORIES
Brand activation pitch for the Alexa Chung brand. This pitch proposes an exclusive/ limited edition collection collaboration between Alexa Chung and high street store; & Other Stories. The line is targeted at those who are fans of the Alexa Chung brand but are unable to afford the products and often have to save up to buy their items. These women tend to go to the high street to achieve a similar look. The collaboration will offer individuals to own something designed by Alexa Chung and will bring in customers to both brands.
A social media strategy and campaign with the intention to repopularise the American Apparel brand. After several controversies and bankruptcy, American Apparel found themselves closing down stores and gaining a bad reputation. This pitch proposes a way for the brand to re-invent themselves in a way that is organic and can help regain their customers trust.
Pitch response to a brief by Art Fund_ to help encourage new university students to get involved in the arts. This promotional campaign informs students about the £5 Student Art Pass that allows students to visit unlimited exhibitions across the country for a year. This pitch proposes to involve popular music artists amongst the demographic, in a video series of them touring/reviewing art exhibitions in a comedic and entertaining way.