Visual Design & Marketing

lala Berlin is the most successful fashion label to come out of the German capital. Established in 2004, the brand embodies an instantly recognisable aesthetic and is informed and inspired by rich cultural diversity from Berlin and beyond. 

Roles & responsibilities:


- Creative concepts for campaigns and activations

- Graphic design for all marketing channels

- In-house content creation

- Marketing strategies  

- Physical & digital brand assets / touchpoints

Projects / Achievements:


- Website redesign concept for landing pages

- Germany's Next Topmodel campaign concept

- Wild posting campaign in Paris 

- Art Direction for SS21 & CS21 campaign