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D&AD- BACARDI BRIEF

AnA competition entry for the D&AD Bacardi brief. This presentation proposes a way for Bacardi to create year long engagement with customers through their music activations such as festivals and youtube videos. 'Soundclash' is a video series involving famous and up & coming artists that go head to head using Caribbean music influences to create and original track. 

creative direction, branding,
social media, graphics 
&  photography
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