ART FUND - CREATIVE DIRECTION
This presentation is an answer to the Art Fund competition brief. The brief asked to create a promotional campaign that would inform students (primarily freshers) about the £5 Student Art Pass that allows them to visit unlimited exhibitions for a year. This brief asked to find a way to engage students in a way that would interest them. Along with a classmate we thought of having a video series on YouTube where music artists (that this demographic most enjoy) tour and review art exhibitions.