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AMERICAN APPAREL RE-BRAND

A re-brand proposal for American Apparel. This proposal aims to show a way for the brand to re-invent themselves in a way that is seamless and natural. The brand has been under fire for many controversial reasons, therefore I wanted to find a way that would help the brand turn their controversy into something that has a positive message.

creative direction, branding,
social media, graphics 
&  photography
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