ALEXA CHUNG X & OTHER STORIES
This is a brand re-fresh proposal for the Alexa Chung clothing brand. This presentation proposes for Alexa Chung and & Other Stories to collaborate on an exclusive/limited edition collection. This collection is proposed as many young women love the Alexa Chung brand, but cannot afford their products. These women resort to high street brands to achieve a similar look. This collaboration will give those who love Alexa Chung and opportunity to have something designed by her and will help bring in a large amount of customer for both brands.